Design Objective
Create unique and informative social media post to notify students and families interested in Cal Poly Mustang Band.
Adobe Photoshop, Procreate
Mandatories
Making social media designs visually appealing with memorable character designs. Ensure the information being communicated is both emphasized and legible. Abide by Cal Poly marketing guidelines.
Final Solution
Created horse characters inspired by Cal Poly’s mustang mascot. Utilized cartoon art style to draw the horses looking dynamic, friendly, and inviting, which gives audiences the same positive impression about the band. The main color palette for the posts were taken from the Cal Poly marketing color guidelines.





