Challenges

Working with a pre-set template in the form of the two bars as well as abiding by the University branding guidelines. Making designs fun with character designs while also emphasizing information being communicated.

Final Solution

I created the horse character designs based on the band uniforms and utilized my strength in cartooning to draw the horses looking dynamic, friendly, and inviting. This consequently gives off the same positive impression about the band as an organization. The main color palette for the horses were all taken from the Cal Poly marketing guidelines. Character designs also changed depending on the feel and message the post was communicating. This in combination with the choices of using bright green and yellow colors makes viewers feel at ease and encourages viewers to join band and attend events for the fun experience that the images imply.