Design Objective
Create hypothetical World Wildlife Foundation pamphlets with a visual emphasis on a certain endangered species.
Adobe Illustrator, Adobe Photoshop, Procreate
Exploration Sketches
The challenge in this stage consisted of experimentation with a variety of abstract illustration styles to maintain essential details of the animal, utilizing three different color palettes and layouts.
Digital Compositions
The final compositions I narrowed down from the sketches each conveyed different levels of details, abstraction, line weight, and color.
Final Pamphlets
For the final three pamphlets, the chosen drawings each assisted with the message of the pamphlet text provided to be put on the three pamphlets. The fully colored drawing demonstrated the color wild- life brings to nature contrasting the barren deforestation, the drawing with varying stroke lengths augmented the refined nature of the green pamphlet,and the negative space drawing added to the ominous yet dire nature of the blue pamphlet. This is an example of the same message being presented with three different tones depending on color, photo, and drawing being used.
