Design Objective
Create a narrative-based product tag design that teaches viewers about what Denim Day is, its significance, and how viewers can participate in it. In practice, it would be displayed along with a regular product tag as part of a Denim Day awareness campaign.
Adobe Illustrator
Challenges
Tag should display a refined yet modern aesthetic to make viewers initially assume that it’s a standard tag. Overall visual narrative should be shown through traditional aspects of jean tags like the size label and product description. Use type and color to be respectful toward the serious nature of the topic.
Final Solution
An unassuming product tag that creates a shock factor when consumers take a closer look. The visual storytelling goal was to not only inform people about what Denim Day is, but also encourage them to examine and challenge the stigmas surrounding sexual assault. The tag was printed and displayed on a pair of jeans reminiscent of jeans displayed at a store.
Tag 1, Front and Back
Tag 2, Front and Back
Final Tag Designs
Final Applications
