Selected among The Best Negative Space Logo Designs by DESIGNRUSH
Design Objective
Create a logo design for a hypothetical drink business featuring the image of a graphically translated corgi.
Adobe Illustrator, Adobe Photoshop
Sketches
It was a challenge to explore how much detail of a corgi should be implemented into the logo. I went with the corgi in the heart as opposed to the whole body of a corgi because it aligns with the target audience of young people who gravitate toward cute aesthetics. The negative space with the lines forming the corgi in the heart also allow for an easily recognizable logo and is able to fill with boba when applied to a cup.
Type Experimentation
This stage aims to balance image and type throughout overall logo, and establish the visual message of the boba shop being a welcoming and fun experience. For the type of the logo, I went with a sans serif font to contribute to the simplistic and fun vibe of the business. The top and bottom text of the business is not only informative, but it also balances the overall composition.
Final Logo
