Selected among The Best Negative Space Logo Designs by DESIGNRUSH

Design Objective
Create a logo design for a hypothetical drink business featuring the image of a graphically translated corgi.

Adobe Illustrator, Adobe Photoshop

Process:
Initial Sketches
Type Experimentation
Final Logo
Final Application

Initial Sketches
This stage explores how much detail of a corgi should be implemented into the logo. The image of corgi in the heart as opposed to the whole body aligns with the target audience of young boba consumers who gravitate toward cute aesthetics. The negative space forming the corgi in the heart allows for an easily recognizable logo. The corgi shape is also able to fill with boba when applied to a cup.

Type Experimentation
This stage aims to balance image and type throughout overall logo and establish the visual message of the boba shop being a welcoming and fun experience. I chose a sans serif font to contribute to the simplistic and fun aesthetic of the business. The top and bottom texts of the business are not only informative, but they it also balance the overall composition.